MILK HYDRATING CLEANSER

Yes and the numbers prove it. The result is clinically proven through instrumental measurement (independent study, 11 volunteers, treated vs. untreated area, evaluated after 1 hour): a single application allowed for a +24% increase in skin hydration and 100% of subjects experienced improved hydration levels. The secret is in the formula: squalane helps preserve the hydrolipidic film that protects the skin during cleansing, while chamomile soothes and cares for dry and delicate skin.

Squalane is an ultra-lightweight, plant-derived active. In a cleanser, it plays a the key role of helping preserve the hydrolipidic film during cleansing to help minimize that tight, dry feeling that usually comes with washing your face. The result? A clean and soft skin rather than clean and stripped.

It all comes down to texture, and more importantly, to what your skin needs. A gel cleanser, like the clean slay™ purifying cleanser, is formulated for combination to oily skin: it removes excess sebum and helps cleanse pores. A milk cleanser, like milky promise™ cleanser, is made for dry and delicate skin: it cleanses gently while maintaining comfort and hydration. Same goal (clean skin), but two approaches depending on your skin type.

Yes, that's exactly its sweet spot. With 97% naturally derived ingredients*, certified EWG Verified®, and free from synthetic fragrances, it was created with the goal of minimizing the risk of irritation. Chamomile actively soothes delicate skin, for a gentle, effective and drama-free cleansing.

*According to the standard ISO 16128