MILK HYDRATING CLEANSER

Yes — and the numbers prove it. Clinically proven through instrumental measurement (independent study, 11 volunteers, treated vs. untreated area, evaluated after 1 hour): +24% increase in skin hydration after a single application and 100% of subjects experiencing improved hydration levels. The secret: squalane helps preserve the hydrolipidic film during cleansing, while chamomile soothes and cares for dry and delicate skin.

Squalane is an ultra-lightweight, plant-derived active. In a cleanser, it plays a key role: helping preserve the hydrolipidic film during cleansing to help minimize that tight, dry feeling that usually comes with washing your face. The result: clean and soft skin rather than clean and stripped.

It all comes down to texture — and more importantly, what your skin needs. A gel cleanser (like the cleanjourney purifying cleanser) is formulated for combination to oily skin: it removes excess sebum and helps cleanse pores. A milk cleanser like milky promise™ is made for dry and delicate skin: it cleanses gently while maintaining comfort and hydration. Same goal — clean skin — two approaches depending on your skin type.

Yes — that's exactly its sweet spot. Its formula with 97% naturally derived ingredients* (ISO 16128), certified EWG Verified®, is formulated to minimize the risk of irritation and free from synthetic fragrances. Chamomile actively soothes reactive skin during cleansing. Gentle, effective, no drama.