ACID HYALURONIC SERUM

For dry, dehydrated, or dull-looking skin — the kind that feels tight after cleansing, looks lackluster, or seems to absorb products without ever feeling satisfied. Its ultra-lightweight milky texture also suits sensitive skin types that tend to react to harsher formulas and are looking for a hydration boost. If your skin vibe is bouncy and dewy, this one's for you.

Damp skin — and it actually makes a difference. Hyaluronic acid works by drawing water toward the skin: if there's no moisture available, it can have the opposite effect and dry skin out. Apply the serum right after cleansing, while skin is still slightly damp, to optimize its efficacy and plumping effect. Then seal it in with soft serve™ moisturizer to lock everything in.

Two serums, two missions. The niacinamide serum targets blemishes, enlarged pores, and uneven skin tone — ideal for combination to oily skin. The hyaluronic serum is 100% focused on hydration and plumping — made for dry and dehydrated skin that lacks comfort. You can also layer them: niacinamide first, hyaluronic second.

Yes — and it's actually recommended. In the morning to start the day with hydrated, prepped skin; at night to help maintain skin hydration during sleep. Its non-greasy milky texture fits seamlessly into any routine — after cleansing, before moisturizer, no fuss.