NIACINAMIDE SERUM

Niacinamide, also known as vitamin B3, is the skincare ingredient that checks every box: it smooths skin texture, evens out skin tone, and reduces the appearance of blemishes and pores. No wonder it's become a staple. In this serum, it's dosed at 4% and paired with zinc PCA for a purifying boost that helps keep skin balanced every day.

The first improvements in texture and radiance can show up within the first few weeks. The real results happen at 30 days: in an independent consumer study, 89% of participants noticed a visible reduction in blemishes and 82% reported smoother skin, with just one application per day.

For combination, oily, and blemish-prone skin, as well as anyone dealing with enlarged pores or uneven skin tone. Its gentle formula makes it suitable for delicate skin too, and it's EWG Verified®.

Once a day is all it takes, morning or night, depending on your routine. At 4% niacinamide, the formula is concentrated enough that a single daily application delivers visible results, so there's no need to apply it more often. If you use it in the morning, finish with a sunscreen. In the evening, it layers perfectly before your moisturizer.

Yes, and it's actually a winning combo. Its lightweight texture makes it the perfect base before foundation: it smooths skin, minimizes pores, and gives that "blurred skin" effect. Apply to clean skin, let it absorb for a few minutes, then layer your moisturizer and makeup on top.