FORTIFYING CONDITIONER

A regular conditioner detangles and smooths the surface. A strengthening conditioner goes further: it works on the structure of the hair fiber to reduce breakage and improve resilience over time. pure strength™ combines peptides to fortify and biotin for softness and shine — not just a detangler, a real restructuring treatment.

Apply to the lengths and ends after pure strength™ shampoo, avoiding the scalp. Comb through with your fingers to distribute evenly, leave on for 2 to 3 minutes to let the peptides work, then rinse thoroughly. For a more intense effect on very damaged hair, leave on for up to 5 minutes under a warm towel.

Yes — they're formulated to work as a duo. The shampoo cleanses and starts strengthening the fiber from the very first wash, while the conditioner takes over to detangle, smooth, and seal in the benefits on the lengths. Used together: stronger, softer, and visibly silkier hair with every wash. The ultimate reset for fragile hair.

Yes — and it's actually recommended for fragile hair. Unlike intensive hair masks to be used 1 to 2 times per week, pure strength™ is formulated for regular use without weighing hair down or building up residue. Peptides and biotin work progressively with each application — the more consistently you use it, the more results on strength and resilience build up. Consistency is key.