HYDRATING SHAMPOO

A moisturizing shampoo delivers water to the hair fiber and helps retain it — ideal for dry, dull hair that lacks suppleness. A nourishing shampoo is richer in lipids and suits very porous or damaged hair that needs repairing. silky hydration™ falls into the first category: lightweight, effective, and perfect for everyday hydration without weighing hair down.

Panthenol (provitamin B5) is a hair ingredient recognized for its ability to penetrate the hair fiber and help retain moisture. Concretely, it coats the hair from within to make it softer, more supple, and shinier — even after rinsing. In silky hydration™, it's paired with biotin for a lasting hydration and shine effect.

Every wash — its formula is designed for regular use without building up residue. For best results, pair it with the silky hydration™ conditioner on the lengths to seal in hydration after shampooing. And if your hair is very dry, adding a hair mask 1 to 2 times per week can make all the difference.

Several possible culprits: heat styling tools, color treatment, pool chlorine, sun exposure — or simply a stripping shampoo that removes the hair's natural protective film. The result: a dried-out hair fiber that reflects light poorly and breaks more easily. The fix: a shampoo formulated with panthenol like silky hydration™, recognized for helping retain moisture in the hair fiber and restoring softness and shine from the very first wash.