It's no secret – we are plant powered. We develop our formulas using mostly naturally derived ingredients from plants or mineral sources because going back to basics is the way to go. That’s right honey, working with what Mother Nature gave us, allows us to use renewable resources and be more sustainable. What’s more, true friends tell the truth so that’s why we take an extra step by displaying the exact percentages of naturally derived ingredients in each of our products. It’s all about ✨transparency ✨.