NIACINAMIDE SERUM

Niacinamide (vitamin B3) is the skincare ingredient that checks every box: it smooths skin texture, evens out skin tone, and reduces the appearance of blemishes and pores. No wonder it's become a staple. In this serum, it's dosed at 4% and paired with zinc PCA for a purifying boost that helps keep skin balanced every day.

The first improvements in texture and radiance can show up within the first few weeks. But the real results happen at 30 days: in an independent consumer study, 89% of participants noticed a visible reduction in blemishes and 82% reported smoother skin — with just one application per day. Consistency > intensity.

For anyone tired of blemishes, enlarged pores, and uneven skin tone — combination, oily, and blemish-prone skin types especially. The gentle, EWG Verified® formula makes it suitable for sensitive skin too. Spoiler: if you've ever ditched a serum because it irritated your skin, this one hits different.

The serum is formulated for once-a-day use — morning or night, depending on your routine. No need to overdo it: at 4% niacinamide, the formula is calibrated to deliver results without overwhelming the skin. If you use it in the morning, finish with a sunscreen. In the evening, it layers perfectly before your moisturizer.

Yes — and it's actually a winning combo. Its lightweight texture and fast absorption make it the perfect base before foundation — it smooths texture, minimizes pores, and gives that "filtered skin" effect without a filter. Apply to clean skin, let it absorb for a few minutes, then layer your moisturizer and makeup on top. Result: a clean, long-lasting finish.